Analysis of popular color elements in 2022

Under the haze of COVID-19, consumers are eager for peace and tranquility.
Based on consumer behavior and social survey, the trend of fashion color in
2022 will abandon the gorgeous and artificial tone and be closer to nature.

·Phalaenopsis

Phalaenopsis color is different from purple and pink. Phalaenopsis
color adds purple tone to rose red, blue tone to dark powder and red tone to
purple to make a unique Phalaenopsis color with a bright and saturated sense of
high technology.

Color emotion: Phalaenopsis has strong, surreal and energetic
characteristics.

The argument supports that it has enough versatility and can be used
across seasons and borders. It will stand out in the contemporary real and
digital environment. In this challenging time, using this high-color magenta
tone will be a good way to create a sense of positivity and escape from
reality.

Color application: the vibrant pink Department has been fully utilized
and influential in the field of sportswear and casual wear. Especially for
female consumers, Phalaenopsis will continue to be widely popular and have a
connection and resonance in the fields of fashion, swimsuit, interior design
and beauty makeup. With its purple heritage, it was initially promoted by the
youth market and then attracted the men’s and women’s clothing market.

·Butter yellow

Butter yellow is bright and warm, which conforms to the tone and trend
of popular colors. With the impact of the epidemic, bright yellow will develop
into a softer and mild butter color.

Color emotion: the color feeling of butter color is soft and creamy,
which makes people feel comfortable and cordial and brings positive sensory
experience.

The argument supports that butter color conforms to the growing desire
of modern people for nutrition and health. In the past three years, the
popularity of yellow has intensified, especially the bright yellow with high
color and the light yellow with light and thin feeling.

Color application: warm butter color has become popular in luxury
women’s clothing. (according to the top-down communication theory of fashion
trend, popular color first became popular in the top-level luxury fashion, and
then gradually spread downward) in the spring and summer of 2022, the expansion
of butter color in the fields of men’s clothing, underwear and interior design,
especially in favor of luxury and noble style positioning.

·Mango orange

Mango orange with bright yellow tone brings positive emotional energy
with its unique texture of tropical style. It has health and vitality like
fresh fruit and is suitable for sweeping away the emotional haze.

Color emotion: mango ice cream color combines the popularity of orange
and the brightness of yellow. It is a warm and exciting tropical color. It can
add positive energy to the seasonal palette, enhance happiness and health, and
bring digital effects to the palette through its supernatural and vivid
saturation.

The argument supports: consumers need a reassuring and stable world,
which will be the main theme of spring and summer 2022. Color can play a key
role in comforting, revitalizing and nourishing us. Refreshing bright tone is
still an important factor, which will bring optimism.

Color application: mango ice cream color will be an ideal choice for
swimwear, sportswear and outdoor clothing. In women’s clothing, it will bring
amazing and unusual effects, especially for product types with modern
silhouette. With its juicy fruit texture, it is also suitable for household
products and interior decoration.

·Atlantic blue

Blue symbolizes “protection, stability, peace and
self-confidence”, and encourages “reflection, mindfulness and
communication”. It is calm and profound, bringing people a quiet and
stable peace of mind.

Color emotion: the calm, reassuring, trans seasonal Atlantic blue tone
echoes the organic indigo dye and the ocean, making it very suitable for
sustainable and traditional design.

The argument supports that after the experience of COVID-19, consumers
began to pay more attention to health and safety. Therefore, the role of color
assistance in improving physical and mental health is becoming more and more
significant. Nothing can bring more hope and a sense of peace than a clear sky
and a rippling sea. The charm of reliable, multipurpose and trustworthy blue
lies in its sense of substitution.

Color application: dark blue is supported by slow fashion brands, or will
become the ideal color tone of men’s clothing. Atlantic blue will also be the
classic core of women’s clothing, sportswear and decoration, especially for the
beauty and makeup industry.

·Olive oil green

Olive oil green is more deep, natural, classic, comfortable, quiet and
peaceful, soothing anxiety and bringing the beauty of harmony.

Color emotion: olive oil with herbal moisturizing feeling is quiet and
balanced. Similar to the properties of olive oil itself, it makes people feel
more comfortable and safe. It is an ideal basic color matching with other
colors.

The argument supports that COVID-19 will be a prudent but optimistic
period due to the unpredictable global spread of COVID-19. Under the influence
of the epidemic, after a long isolation period, people are more eager to
contact the vitality of nature. Therefore, olive oil color will have a more
obvious attraction to consumers in 2022.

Color application: olive oil color can be called a long-term and
sustainable omnipotent. It can be widely used in outdoor sports, tooling,
underwear, shoes, accessories and interior design. In men’s and women’s wear,
olive oil green is having a good chemical reaction with practical functional
products that are heating up rapidly.